基金項目

Initiatives

Top Sales 2 Live Streaming Academy

Promoting and selling goods through live streaming is a growing marketing trend. Sellers can introduce their goods in an effective way to customers. A professional live streaming team not only includes streamer but also assistant streamer, administrator, procurement assistant and more. The "Top Sales 2 Live Streaming Academy", organised by the Foundation and TVB, aims to train Hong Kong youths to become competitive and professional live streaming marketing practioners, to explore markets in the Greater Bay Area (GBA). A series of activities including coaching, competition and actual practice will be provided to participants. The course consists of eight sessions in first phase, the course is trained by professional coaches and star streamers including Deputy CEO cum top trainer Zixia as well as star coach and streamer Yu Jizji of Yowant Education, TVB artists streamers Ms Ruth Tsang and Mr Derek Wong, as well as Mr Danny Shum from TVB e-Commerce Business Team etc. Participants deepened their understanding on live streaming studio set up, presentation skills and image building of a streamer. Besides, selected participants have the chance to join the production of the TVB programme, "Top Sales 2" to gain real life experience, as well as to join the internship at the TVB live streaming centre and the Guangzhou live streaming base. What’s more, outstanding participants were recruited to work in the TVB live streaming centre for one year.